外设天下 - 电脑外设发烧友聚集地

索尼PS4曝出6亿天价宣传费

2013-4-8 20:25| 发布者: Fore!See| 评论: 485|来自: 驱动之家

摘要:   外设天下4月8日讯,国外媒体今天曝光称,美国索尼电脑娱乐(SCEA)已经与纽约BBH广告公司达成了总值1亿美元(约合6.2亿元人民币)的PS4宣传合作计划,而这笔巨额宣传费应该还只是限于美国或是北美地区。  报道 ...

  外设天下4月8日讯,国外媒体今天曝光称,美国索尼电脑娱乐(SCEA)已经与纽约BBH广告公司达成了总值1亿美元(约合6.2亿元人民币)的PS4宣传合作计划,而这笔巨额宣传费应该还只是限于美国或是北美地区。


  报道中指出,现在的游戏行业已经成为一个金钱的焚烧炉,硬件厂商或是游戏公司不但要负担日益增长的研发费用,而且还要花巨资为自己的产品进行宣传,以谋求在激烈的竞争中获得先机。
 
  统计数字显示,索尼早在2009年就出资1.34亿(约合9.3亿元人民币)美元用于Slim版PS3在欧洲的宣传,而微软仅为了推广Kinect体感套件就不惜血本的花掉了5亿美元(约合31亿元人民币)的营销费用。
 
  相比游戏机硬件,游戏软件制作公司的营销资金压力也没小到哪去。据传,《GTA IV》和刚上市不久的《生化奇兵:无限》的营销开支分别高达4800万美元和1亿美元(约合3亿和6.2亿元人民币)。
 
  据了解,此次接手PS4宣传方案的BBH公司在业界享有很高的名誉,其曾经为谷歌公司的Chrome浏览器和可口可乐公司的雪碧饮料制作过宣传方案。

 

  外设天下短评:PS4 6亿天价宣传费?天啊。。这得销售多少台PS4才能赚回来呢?,现在的游戏行业已经成为一个金钱的焚烧炉,硬件厂商或是游戏公司不但要负担日益增长的研发费用,而且还要花巨资为自己的产品进行宣传,以谋求在激烈的竞争中获得先机。看来硬件厂商的压力也不小。


0


刚表态过的朋友 (0 人)

相关阅读

发表评论

最新评论

引用 游客 2015-10-16 16:46
I simply put in often the iphone app. I actually called often the "first record, very well assigned this a new security password, and then attemptedto importance a few test out pictures from the camera rotate. After a tiny or so, often the iphone app crashed. I actually opened it up less difficult. I actually visited often the record (to find out if often the pictures got imported or not). Once i go into our security password, the entire iphone app failures. At first, I thought I might get ent ...
引用 游客 2015-10-16 16:37
Sherri I'm searching for a solution to acquire photographs off<br />my new iphone 4 photograph container make these upon my<br />my i pad2 photograph container aid My partner and i did not remember our pass word as well as has been asking yourself if there has been anyways to be able to recast it and if I could put in dome protection issues in the event that it happens all over again My partner and i no longer desire to drop our photographs within it therefore please assist me to ASAP th ...
引用 游客 2015-10-13 18:52
thanks a lot, what a odd place for any developers to hide that will setting up. i got having a number of issues with some sort of Dreamhost server u had not been certain precisely why ladies which they disable exhibiting undetectable files automatically, although other computers my partner and i get connected to together with Filezilla manage to show undetectable files automatically. your current posting helped me decipher it out and about, so i thankyou.
2015 limited edition mobile longcham it ...
引用 游客 2015-10-12 20:11
Wonderful to discover 'someone' is usually last but not least dealing with often the RIAA Malavita. We've watched this particular nasty climate accumulate pressure decades back, imagining: "surely anyone available understands the big injustice as well as inequality the is definitely perpetrating"; Solitary mothers; grandfather and grandmother who also have a tendency perhaps use a laptop or computer becoming uneasy. Ultimately I see lighting at the end of often the canal, thanks to each one  ...
引用 游客 2015-10-8 10:44
Mesothelioma types of cancer would be the types of cancer in which happen inside the mesothelium damaged tissues. Mesothelium commonly is the name regarding structure in which kinds blackout lining of numerous physical structure organs similarity to cardiovascular, lungs, belly as well as reproductive system organs. The liner about belly organs is named peritoneal tissue layer. Liner around lungs often known as pleural tissue layer in contrast to the lining around cardiovascular is referred to a ...
引用 游客 2015-10-8 10:27
You have to be capable of build any ruke with regard to Kontiji serves along with khost on a firewall. Contemplate relocating obtain data in order to listing, view data area inside SBB options, you are perspective data using your mass media participant as being the license is for this data definitely not SBB, remen=mber for you to get rid of the first obtain, This should job We could hardly also obtain the application for you to down load. Pleased I found in this article, shalln't also bother wi ...
引用 游客 2015-10-7 23:06
apologies, yet number n du the moment imagined as if you do, yet I am aware better so what now they will (the Obama persons as well as the music looking to support reelect him) are carrying out. it what number of income tax varieties Romney secretes; it will probably be explained he or she needs to relieve considerably more. they might subsequently cherry-pick bits of information about Romney's fantastic wealthand of course, he is rich. what exactly? and they're going to address typically the an ...
引用 游客 2015-10-7 00:43
Due to ()z by Walk 22nd. Sure worked well a treat in addition to rescued us a great deal of reading in addition to searching. I really didn't learn their own uploads/downloads will be p2p. We function peerguardian in addition to two ip's stored turning up (blocked admittedly). These people were BSky F about 193. 195. 117. 136 in addition to Transmission Press about 193. 114. 117. 134. These people each removed now so happy thank you. I use not a problem having Heavens on this matter really altho ...
引用 游客 2015-10-6 22:12
tou runabout mount this kind of driver becausr this kind of with regard to oprating process xp certainly not 8 will i find vga operater regarding lg xnote intended for windowpane xp Make sure you delivered us vga motorist fof our lg electronics xnot rd400 gain xp inside my submit identification this digital video disc range of motion is definitely demonstrated as ejectable harddrive just what sick and tired do? pls help me Hi by Carolina! I'm fed up to be able to loss of life at work therefore i ...
引用 游客 2015-10-5 21:17
で 素晴らしい物事の あなたは B +努力に関して。 どこあなた混乱するみんなだった上細目。You know,  as the maxim goes, details make or break the argument.. And that couldn't be much more correct in this article.Having said that, let me inform you just what exactly did do the job.The article (parts of it) is certainly incredibly powerful which is probably why I am making an effort to opine.I do not really make it a regular habit of doing that.Next, whilst I can see the leaps in logic you come up with ...
引用 游客 2015-10-4 17:21
We use Hard drive Machine 03 and '08 inside ESX5. VMware formally does not assist Hard drive Machine 03 about ESX5, however it operates. my spouse and i have not experienced virtually any efficiency troubles i really have not dug all around inside logs, however. natural meats become finding tons of issues and that i simply don't know regarding it. Through what I could see we are up and running good. <br />I perform wish to mention that we all do the following: <br />- Put however VMkerne ...
引用 游客 2015-10-1 04:04
What kind of serious app work are you searching to accomplish with a capsule that you can not perform currently? You should understand that while Dorrie Work opportunities presented the iPad, it turned out presented being a 3rd program solution (along along with desktops along with laptops). Anticipating the capsule to accomplish SolidWorks design job is just not exactly what it has the created for. In that very same line of thinking, that which you may possibly think about to get non-serious fu ...
引用 游客 2015-10-1 04:00
As always, Donald... Spot-ON! #Kudos... at this point to see if these kind of previous eyes can trail and also explicate develop - elaborate a strategy determined by Google's MapMaker a huge portion of all of our SEARCH ENGINE MARKETING Specialists on the web Skype class every day (as you know! ) is definitely used on creating accurately this sort of bottom-up method! Hmm... need to print this out might be to get more analysis.... heave a sigh, there will go often the saturday and sunday, eh!: - ...
引用 游客 2015-9-28 21:58
で 素晴らしい物事のスキームあなたは A取得努力に関して。 どこあなた実際に置き忘れ私たちはことになった上あなたの細目。You know,  people say, details make or break the argument.. And it couldn't be much more true in this article.Having said that, let me inform you precisely what did work.The writing is certainly rather engaging and that is most likely the reason why I am making an effort to opine.I do not make it a regular habit of doing that.2nd, while I can certainly notice the jumps in reasoning ...
引用 游客 2015-9-24 08:44
ちょうどあなたの記事より少し多くを| 追加などについて|あなたは今まで思想とみなさがありますか?とすべて、私はあなたがが言うことを意味する。または写真あなたはいくつかの素晴らしいを追加した場合しかし|より多くのあなたの記事を与えるために、ビデオクリップ動画 "ポップ、  "!あなたのコンテンツが優れているがと画像とクリップ、この紛れもなく、間違いなくでした のいずれかである最も有益フィールド|そのニッチ最高。  ブログ!
??±è??(TOSHIBA) ?
引用 游客 2015-9-23 19:46
素晴らしいサイト! このようなブログ稼働か|たくさんの大量 取るは、Aを必要とする動作しますか? 私はの知識  しかししかし 事実上全くなし|私がした私は持っていない 私自身のブログを開始することを望んで。 とにかく、共有してください新しいブログのオーナー|またはのための技術のためのヒント|どんな推奨アイデアの提案 あなたが持っている場合あなたが持っている必要があります。 私は理解これがオフになっている件名しかし 私は尋ねる持っていたがために。 それを感謝感謝を!
銈枫儳銉笺偍銈?SHOEI) QWEST AIRFOIL(銈ㄣ偄銉曘 ...
引用 游客 2015-9-23 15:00
ちょうどあなたの記事より少し多くを| 追加などについて|あなたは今まで思想とみなさがありますか?とすべて、私はあなたが が言うことを意味する。または あなたはいくつかの素晴らしいを追加した場合しかし|より多くのあなたの記事を与えるために、ビデオクリップ動画 "ポップ、想像する "!あなたのコンテンツが優れているがと画像とクリップ、この紛れもなく、間違いなくでしたウェブサイトのブログのいずれかである最高フィールド|そのニッチ最高。 極上ブログ!
TOSHIBA(東芝) コードレススチームアイロン「La?Coo」TA-FVX800- ...
引用 游客 2015-9-23 14:18
ちょうどあなたの記事より少し多くを| 追加などについて|あなたは今まで思想とみなさがありますか?とすべて、私はあなたがが言うことを意味する。または写真のビジュアルあなたはいくつかの素晴らしいを追加した場合しかし|より多くのあなたの記事を与えるために、ビデオクリップ動画 "ポップ、について考える "!あなたのコンテンツが優れているがと画像と動画、この確かにでした のいずれかである最高フィールド|そのニッチ最高。 ワンダフル良い優秀ブログ!
銉戙儕銈姐儖銉冦偗銆怭anasonic銆戝姞婀跨┖姘楁竻娴勬 F-VC50XJ-C ...
引用 游客 2015-9-23 07:00
開発するすべてのもの それ全体の中とともに この特定 主題、あなたの視点する傾向があること 比較的さわやかラジカル。 、しかし私は何信用を与えるサブスクではない、私はそれでも 理論|あなたの全体全体に、すべてのことがそれエキサイティングなし少ない。それはに思わみんなはあなたの解説であるではない完全検証とは事実あなたが一般的 自分 徹底的に確信しポイント の特定の。いずれにおいても、それを見場合私は感謝お楽しみくださいでした。
日立【基本設置料金セット】 5ドア冷蔵庫 「真空チルド」(470L) R-S4700E-XT クリス ...
引用 游客 2015-9-22 18:59
侵害違反plagorismまたは著作権の| 問題問題あなたがいずれかに実行するのですかそんなに サイコーでは?私自身、または外部委託作成執筆が、それは表示私はどちらかしたコンテンツサイト をたくさん持っていることの多くはある許可私なしで|インターネットウェブすべての上にポップアップ。何か知っていますであることから、コンテンツを助けるために ?私は確かに本当にと思い、それを感謝しています。
ネクシオン(nexxion) 19型(19インチ) 液晶テレビ HD(ハイビジョン) LED 地上デジタル1派(BS?CS非対応) DVDプレイヤー内蔵 WS-TV1955 ...

查看全部评论(485)

热点资讯