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亚马逊:别买iPad mini,Kindle Fire HD物美价更廉

2012-10-29 16:01| 发布者: 奥萨斯| 评论: 12|来自: 超能网

摘要:   不知道从什么时候开始,厂商们开始喜欢在产品发布会上,让自己的新品与对手的产品进行对比,例如这次苹果在iPad mini发布会上就拿出了“某款7英寸Android平板(稍有眼力都知道是Nexus 7)”进行对比,大大宣扬了 ...
  不知道从什么时候开始,厂商们开始喜欢在产品发布会上,让自己的新品与对手的产品进行对比,例如这次苹果在iPad mini发布会上就拿出了“某款7英寸Android平板(稍有眼力都知道是Nexus 7)”进行对比,大大宣扬了iPad mini的优点。

  如果说苹果好歹没有直接说出对比的是哪一款产品,那么亚马逊最近为Kindle Fire HD作的广告就可以说得上是“赤裸裸”了。他们让Kindle Fire HD和iPad mini进行了直接对比,从而告诉消费者Kindle Fire HD有多好。


  从内容来看,这次亚马逊抓住了iPad mini分辨率不高这个缺点大作文章,就连引用自Gizmodo的那一段话也是嘲笑iPad mini屏幕的。按照亚马逊的说法,他们的Kindle Fire HD屏幕像素比iPad mini高出30%,216 PPI的像素密度也比对手的163 PPI要高,因此Kindle Fire HD的屏幕更加精细,同时还支持HD视频解码并拥有立体声扬声器以及MIMO WiFi等功能,而iPad mini则一概欠奉。更重要的是,更加优秀的Kindle Fire HD只需199美元,而iPad mini却需要329美元。

  不过明眼人都可以看出,亚马逊的广告完全没有以及iPad mini的优势,如果是一个不明真相的群众看到这则广告,绝对有可能就此认为Kindle Fire HD比iPad mini更好。当然我们也不是说亚马逊的做法是错误的,毕竟广告就是这样,得扬长避短,能顺便嘲笑下对手的短处自然更好了。

  而作为消费者而言,这种广告也不是完全没有营养,至少可以清楚知道两种产品的差异,有个大概的了解,再配合网上搜索和实际试用等体验,应该很容易就可以选择出合适自己的产品。此外既然苹果的iPad mini被人说“屏幕很烂”,那么我们可以预见,下一代的iPad mini(如果有的话)应该会在这方面下点狠功夫,例如配置个Retina级别屏幕什么的,就是不知道价格能否维持在329美元罢了。

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